Now accepting clients for Q2 2026

AI can transform your business. But where do you actually start?

We Don't Make Slide Decks. We Build Systems That Run.

From product finders to process automation — we turn complex business problems into working AI systems. Live in weeks, not months. Founded by Booking.com alumni.

Book Discovery Call See What We Build

🛡 GDPR Compliant 🇪🇺 EU Data Sovereignty 🏢 Booking.com Alumni

28M+

listings personalized

Enterprise-scale AI experience

You Know AI Can Help. But Everyone's Selling Hype.

Sound familiar?

Consultants Who Can't Build

You've seen the slide decks. 100 pages of "AI strategy" that your IT team can't implement. Six months later, nothing has changed.

Dev Shops Who Don't Get Your Business

You hired developers, but they built what you described, not what you needed. It works technically but doesn't solve the actual problem.

Off-the-Shelf Tools That Don't Fit

You tried a SaaS product. It covers 60% of your use case. The other 40% — the part that actually matters — requires workarounds your team hates.

The Old Way	Our Way
3-6 months of analysis	Working MVP in 3-6 weeks
Strategy documents	Functioning systems
Advise then hand off	We build, integrate, and train
Generic AI features	Solutions designed around YOUR customer journey
Offshore teams, timezone friction	Amsterdam-based, face-to-face

AI Systems Built Around Real Customer Journeys

Every solution starts with one question: what's the most expensive friction in your business?

Intelligent Product Finders

Help every customer find exactly what they need.

Conversational AI that guides customers through complex product catalogs — like having your best sales associate available 24/7 on your webshop. Built on the same personalization principles we developed at Booking.com.

30-50% better product discovery 15-25% conversion lift

Shopify Magento WooCommerce Custom

"Imagine a customer on your webshop who types 'I need to fix a leaky tap in my bathroom' and gets the exact parts, tools, and a how-to — instantly."

Customer Service Intelligence

Resolve tickets, don't just deflect them.

AI-powered support that understands your products, inventory, and policies. Handles routine questions end-to-end and escalates complex cases to humans with full context.

60-70% auto-resolved Minutes not hours

Compliance & Process Automation

Eliminate the admin eating your margins.

From automated bookkeeping validation to regulatory monitoring — systems that handle the boring-but-critical work your team shouldn't be doing manually.

20-30 hrs/week saved 85-95% fewer errors

Retention & Churn Prevention

Keep customers before they leave.

Predictive models that spot at-risk customers before they churn, with automated outreach that feels personal, not robotic.

25-40% less churn

From First Call to Working System in 6 Weeks

No endless consulting loops. A straight path to value.

Week 1-2

Discovery

We map your workflows, identify the biggest friction points, and assess your data.

Quick-win report

Week 2-3

Strategy

Solution design, integration plan, and ROI projection. Clear go/no-go decision point.

Technical roadmap

Week 3-6

Build & Validate

Working MVP with your real data. Your team tests it. We iterate.

Functional prototype

Variable

Deploy

Full integration, team training, and documentation.

Production system

Ongoing

Optimize

Performance monitoring, improvements, and scaling to new use cases.

Monthly reports

Flexible Engagement Models

Every engagement starts with a conversation, not a contract.

Project-Based

Fixed scope, fixed price. Perfect for a first AI implementation. We prove value with one solution, then expand.

Discovery & Strategy
Working MVP
Team Training

Start a Project

Monthly Partnership

Ongoing optimization, support, and new capability development. Your dedicated AI team without the overhead.

Continuous Improvement
Priority Support
New Capabilities

Explore Partnership

Value-Based

We share the risk. Our fee is tied to documented savings. No ROI, no fee.

Shared Risk
Full Implementation
ROI Tracking

Discuss Value

Built by People Who've Done This at Scale

Alfons Jose

Booking.com Alumni

Strategy & Product

Part of the founding team that brings Booking.com-level product thinking to businesses across Europe. Background in personalization, dynamic pricing, and CS automation at scale.

Lucas Andreacchio

Strategy & Commercial

Part of the founding team bridging strategy and commercial execution across European and Latin American markets. Background in venture building, client development, and translating AI potential into measurable business outcomes.

Based in Amsterdam. Built for the Dutch & EU Market.

We understand GDPR, Dutch business culture, local regulatory complexity, and the tools you already use. We meet in person, speak your language, and operate in your timezone.

GDPR First Amsterdam-Based Dutch & English EU Data Hosting